About Me

I started my very first business a few years back in 1996.   A computer store that offered technology related services and products to businesses and the community at large.  It was incredible.  It offered me one of the greatest experiences of my life.  The joy of creating things,  creating jobs, meeting new people and serving them was nothing short of beautiful.  There were challenges and struggles though, and many of them no less.  Persisting challenges like marketing, management and more.   I kept on going for several years, hoping that my passion and enthusiasm would topple them all.   Wrong!  Slowly but surely things started to crumble despite my stubborn determination to succeed.

Then one day; a cloudy day in September of 2001, the music stopped all together.  I lost it all in despair.

Most of us do not believe that this is a common story.   This would have been just a distant tale to me too if I weren’t playing the lead role here.  One more number in the jungle of statistics!  It’s different when it happens to you though.  You could become very confused, especially if you had never failed before.   You could also refuse to call it a failure.   You ask yourself over and over;  “was it all my fault and my own shortcomings, or is there more to this story”?

Well, here is some background information.  Six million small businesses start operation in North America each year.  5.6 million others shut down each year too.  More than 80% vanish within the first five years.  The average life span of a small business is 3 years!  In a state of shock, you may begin searching for answers…

What if we had access to adequate tools and resources that encouraged and cradled “the act of creation” at every stage of entrepreneurship for all of us?   What if we turned on the ‘two way conversation’ instead of perpetuating the old and tired model of marketing and advertising?  What if we could connect to our peers more easily and effortlessly?  What is it that we could not achieve once we connect and collaborate?  What if…?

Cyrka was born after many years of watching, researching  and working thereafter.

I founded Cyrka to celebrate the spirit of entrepreneurship and to create a platform for sharing, co-operation and co-creation.  I designed it in the hope that entrepreneurialism would be a little bit less of a struggle, seeing as though 50% of our GDP is supported by us, small and micro businesses.

I started Cyrka because I knew that the reason for most of us failing is not because we are stupid and slow, but because there is barely an adequate infrastructure out there that can support our fragmented segment.   And of course I started Cyrka, because I adore those who share a piece of themselves in their “act of creation” and entrepreneurship;  from the Artist to the Accountant, from the Digital Designer to the Dance Teacher and the new emerging young entrepreneurs too.

I started Cyrka because I simply had to reach YOU.

So, stay with me and the rest of our community if you believe in the power of us.   Let us harness the power of the collective, because there is nothing like it and because we can surely get there if we go together.

My name is Vida by the way, (Vida Mas) and now, enough about me.   Let us talk about YOU.

1. Have You Ever Wondered

What kind of talents, skills and expertise exist within your local proximity?

2. Have You Ever Managed

To find the hidden gems in your community quickly and effectively?  That local entrepreneur, the freelancer, the artist…

3. What If You Were The Entrepreneur Yourself?

How would you connect and communicate with those who are actually looking for you?

4. Does This Even Matter?

Yes it does.  Because it’s about our most valuable asset; our human and social capital.

5. So, Let Us Tap Into The Wealth Of Our Own Communities.

I guarantee you one thing for sure.  You will be amazed to see how truly “Rich” we are!